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About Us
In some part of our lives, we’ve probably heard the phrase, “Selling shovels in a gold rush” or “During a gold rush, sell shovels.” This saying arose following the California gold rush of the mid-19th century when it became clear that few prospectors made money panning for gold while the suppliers who sold them shovels and picks profited nicely.
Conversely, in startup land, this means selling a piece of technology that is pivotal in the application or creation of whatever “gold rush” is happening at that given time.
We’ve always had shovel providers that have become ubiquitous with the technological innovation that they service and have generated trillions of value. But, we’ve also had the shovellers too who, unlike the shovellers panning for gold back in the 19th century, arguably have created just as much value as the shovel providers in aggregate
